The Land Cruiser 70 series price in Kenya starts at about KES 8M for a compliant 76 wagon with the 2.8 turbo-diesel. That price places it between a top Hilux and a Prado. However, the 70 series is a different kind of vehicle altogether. It is a simple, tough workhorse built for the worst roads in Africa.
In Kenya, the 70 series carries tourists across the Mara, supplies remote clinics in Turkana and works on ranches in Laikipia. Moreover, many private buyers now want one for overlanding and weekend adventures. As a result, demand has grown well beyond fleets.
This guide covers the 76 wagon, the 79 single and double cab pickups, engines, safari builds, running costs and buying tips. Furthermore, it explains how Elisa Motors imports a Land Cruiser 70 series with one fixed price in Kenya shillings.
Land Cruiser 70 price list in Kenya (2026)
These indicative landed prices include shipping, KRA duty, clearing and registration for 2019-or-newer units.
| Model & version | Engine | Est. landed price (KES) |
|---|---|---|
| Toyota Land Cruiser 70 AX 2.8 Diesel Wagon (GDJ76) | 2.8L Diesel, 201 hp | KES 8M – 9.5M |
Pickup and single-cab versions vary by market and spec. Therefore, ask us for a quote on the exact body you need.
70 series body styles explained
76 series wagon
The 76 wagon AX 2.8 diesel lands at about KES 8M – 9.5M. It is a five-door station wagon with seating for five. In Japan, Toyota relaunched it in 2023 with a 2.8 turbo-diesel and an automatic gearbox. Consequently, it is now more comfortable and easier to drive than older versions.
78 series troop carrier
The 78 "troopy" has a long body and high roof. Safari operators convert it into game-viewing vehicles with pop-up roofs. It is less common in right-hand-drive export stock, so allow extra time to source one.
79 series single cab pickup
The 79 single cab is the ultimate work pickup. It carries heavy loads on rough roads day after day. Farmers, contractors and county governments use it widely. Moreover, it is easy to fit with custom trays and canopies.
79 series double cab pickup
The 79 double cab adds a second row of seats. It suits small teams who need both passengers and cargo space. Many overlanders build it into a camper with a rooftop tent.
Engines: 2.8 diesel, 4.5 V8 and older options
The modern Japan-market 70 uses Toyota's 2.8 four-cylinder turbo-diesel (1GD) with a six-speed automatic. It is smooth, efficient and shared with the Hilux and Prado. As a result, parts are widely available.
Other markets, such as Australia and the Middle East, sold the 70 with a 4.5 V8 turbo-diesel (1VD). It is powerful and loved by enthusiasts. However, V8 70s are rarer in right-hand-drive export stock and cost more. Older petrol and non-turbo diesel versions also exist but rarely meet the 8-year rule.
Toyota Land Cruiser 70 specifications by version
Here is how each Toyota Land Cruiser 70 version we import compares. All of them seat 5, and you can import them from Japan.
Toyota Land Cruiser 70 AX 2.8 Diesel Wagon (GDJ76). This version uses a 2.8-litre diesel engine with 201 hp, a 6-speed automatic gearbox and four-wheel drive. In addition, it returns about 10 km/L and lands in Kenya at roughly KES 8M – 9.5M. Furthermore, compared with lower trims, it adds solid axles, part-time 4WD, front/rear diff locks, Toyota Safety Sense.
Every Toyota Land Cruiser 70 we import includes these key features: solid front & rear axles, front & rear diff locks, 2.8 turbo-diesel automatic, built to last decades and toyota Safety Sense (2023+).
Why the 70 series is so tough
The 70 series uses a ladder frame, solid axles front and rear and simple mechanical systems. In contrast, modern SUVs use independent suspension and complex electronics. Solid axles are less comfortable on tarmac, but they are incredibly strong off-road.
Repairs are simple. Many jobs can be done by a skilled mechanic in a small town with basic tools. Therefore, operators in remote areas trust the 70 series above almost anything else.
Our services: Land Cruiser 70 imports across Kenya
Elisa Motors handles every step of your 70 series import. Here is what we do for buyers in Nairobi, Nanyuki, Narok, Kisumu, Lodwar and beyond.
1. Sourcing from Japan and other markets
We source the new 76 wagon from Japan and pickups from markets that build right-hand-drive versions. Moreover, we compare options for your budget and use.
Read our Japanese auctions guide.
2. Fleet and NGO procurement
We handle multi-unit orders for NGOs, county governments and safari operators. All units can share the same spec, which simplifies parts and training.
We provide documents for procurement and financing.
3. All-inclusive landed quote
Your quote includes the car, freight, insurance, KRA taxes, port charges, clearing and registration. In other words, one complete figure.
Commercial pickups may have different duty treatment. Read our KRA duty guide.
4. Inspection and verification
Every vehicle passes the KEBS-appointed inspection. We also check the chassis, axles and underbody for damage. Moreover, we verify the mileage.
You approve the vehicle before we buy.
5. Shipping, clearing and registration
We ship to Mombasa, clear the vehicle and register it with NTSA. Read our Mombasa clearing guide for details.
You receive WhatsApp updates at each step.
6. Safari and overland build advice
We recommend local fitters for pop-up roofs, roof racks, snorkels, long-range tanks and camper builds. In addition, we help you choose a base vehicle that suits the build.
A good plan saves money and avoids rework.
7. Delivery to remote areas
We deliver to Nairobi, Nanyuki, Nyeri, Meru, Isiolo, Narok, Naivasha, Nakuru, Eldoret, Kitale, Kisumu and Lodwar. On the coast, we serve Mombasa, Kilifi and Malindi.
Delivery to lodges and conservancies can be arranged by agreement.
Land Cruiser 70 for safari operators
The 70 series is the classic Kenyan safari vehicle. Operators convert wagons and troop carriers with pop-up roofs, extra seating and charging points. Its toughness keeps vehicles running through long seasons in the Mara, Amboseli and Samburu.
However, conversions must meet NTSA requirements for passenger vehicles. Therefore, work with an experienced converter and check licensing rules before you start.
Land Cruiser 70 for farmers and contractors
The 79 single cab is ideal for farms in Nakuru, Eldoret, Kitale and Laikipia. It carries feed, fertiliser and equipment over muddy roads. Moreover, its simple design keeps downtime low during busy seasons.
Contractors use it for site work where a normal pickup would struggle. Similarly, utilities and county governments use it in remote areas.
70 series vs Hilux vs Prado
The Toyota Hilux costs less and rides better on tarmac. However, it is not as tough on very rough roads. The Prado is more comfortable and better equipped for families.
The 70 series wins on durability and simplicity. Consequently, it is the best choice when reliability in remote areas matters most.
70 series vs Defender
The new Defender is far more comfortable and modern. However, it relies on electronics and specialist servicing. The 70 series can be repaired almost anywhere. Read our Defender price guide to compare.
Running costs
The 2.8 diesel returns roughly 9–11 km/L depending on load and roads. Parts are cheap and widely available. Servicing is simple, and many mechanics know the 70 series well.
Expect higher tyre and suspension wear if you drive off-road often. In addition, check the air filter regularly in dusty areas. Read our Land Cruiser maintenance guide for more.
Popular 70 series upgrades
Common upgrades include snorkels, bull bars, winches, long-range fuel tanks, dual batteries and roof racks. Overlanders often add rooftop tents, fridges and water tanks. Moreover, all-terrain or mud-terrain tyres are almost standard.
Plan upgrades carefully, because extra weight affects fuel use and handling. Similarly, keep within the vehicle's legal load limits.
Single cab or double cab: which should you choose?
The single cab offers the longest load bed and the highest payload. Therefore, it suits farms, construction sites and supply runs where cargo matters most. It also takes custom trays, water tanks and service bodies easily.
The double cab trades some bed length for a second row of seats. As a result, it suits field teams, lodge staff transport and overlanders who travel with family. However, the shorter bed limits very large loads.
The 76 wagon is the most comfortable for passengers and keeps luggage secure inside. Consequently, it suits private owners, NGOs carrying staff and anyone who wants a tough family vehicle.
Commercial use and licensing
If you use a 70 series pickup for business, check whether it needs commercial registration and inspection. Similarly, safari vehicles carrying paying passengers need the correct NTSA licensing and insurance. Rules change from time to time. Therefore, confirm the current requirements before you start operating.
Duty treatment can also differ between passenger and commercial vehicles. We explain the likely treatment in your quote. Read our commercial vehicle import guide for more.
The 70 series in Kenyan history
The Land Cruiser 70 first appeared in 1984. Since then, it has served Kenyan police, game rangers, missionaries, doctors and tour operators. Many older units still work today, decades after they were built. In fact, few vehicles have earned such loyalty in East Africa.
The modern version keeps that spirit while adding a more efficient engine and an automatic gearbox. As a result, it appeals to a new generation of private buyers as well as traditional fleets.
Prices in Nairobi vs upcountry
A direct import costs the same across Kenya. Only delivery from Mombasa differs. Local stock of late-model 70 series vehicles is very limited, especially outside Nairobi. Consequently, importing directly is often the only way to get a compliant unit in your preferred spec.
First-year ownership tips
After delivery, service the vehicle and check all fluids. Then fit a tracker for insurance. Moreover, plan upgrades in a sensible order: tyres and protection first, then camping or business equipment.
Keep a log of fuel and service costs. That helps you budget and spot problems early.
Toyota Hilux: the lighter-duty alternative
Here is how each Toyota Hilux version we import compares. All of them seat 5, and you can import them from South Africa, UK or Japan.
Toyota Hilux 2.4 GD-6 Single Cab. This version uses a 2.4-litre diesel engine with 148 hp, a 5-speed manual gearbox and two-wheel drive. In addition, it returns about 12 km/L and lands in Kenya at roughly KES 2.9M – 3.4M.
Toyota Hilux 2.4 GD-6 Double Cab SRX. This version uses a 2.4-litre diesel engine with 148 hp, a 6-speed manual gearbox and four-wheel drive. Moreover, it returns about 11 km/L and lands in Kenya at roughly KES 4.2M – 4.8M.
Toyota Hilux 2.8 GD-6 Legend Double Cab. This version uses a 2.8-litre diesel engine with 201 hp, a 6-speed automatic gearbox and four-wheel drive. As a result, it returns about 10.5 km/L and lands in Kenya at roughly KES 5.8M – 6.6M.
Toyota Hilux 2.8 GR-Sport Double Cab. This version uses a 2.8-litre diesel engine with 221 hp, a 6-speed automatic gearbox and four-wheel drive. Similarly, it returns about 10 km/L and lands in Kenya at roughly KES 6.8M – 7.6M.
Every Toyota Hilux we import includes these key features: tough ladder frame & leaf springs, 4WD with rear diff lock, up to 1 ton payload, 3.5 t towing and leather & touchscreen on Legend.
The Hilux suits buyers who mostly drive on tarmac and good murram, with occasional heavy loads. In contrast, the 70 series suits buyers who face the roughest roads every week. Therefore, think honestly about your daily routes before choosing. If most of your driving is between Nairobi and Nakuru, a Hilux may be enough. If you regularly drive into Turkana, West Pokot or deep conservancy tracks, the 70 series is worth the extra cost.
In short, both are excellent Toyotas for different jobs.
Resale value
The 70 series holds its value extremely well in Kenya. Safari operators, NGOs and farmers always need them. As a result, a well-kept unit sells quickly, often for close to its purchase price after several years.
Buying checklist
First, confirm the first registration date is 2019 or later. Second, check the chassis and axles for damage or repairs. Third, inspect the underbody for rust and bent components. Then verify the mileage and service history.
Finally, test the 4WD system, including low range and any locking differentials. We follow this checklist on every vehicle we import.
Where we deliver
We serve buyers across Kenya, including Nairobi, Kiambu, Nanyuki, Nyeri, Meru, Isiolo, Marsabit, Narok, Naivasha, Nakuru, Eldoret, Kitale, Kisumu, Lodwar, Garissa, Mombasa, Kilifi and Malindi.
How to order a Land Cruiser 70
Open the Land Cruiser 70 page or use the order form on this page. We reply with real vehicles and a free, all-inclusive quote.
Questions? Call +254 725 310 112 or WhatsApp +254 725 310 112. You can also read our Toyota V8 price guide, browse pickups or contact us.
